AI Pre-Production
Explore the direction before production begins.
We use AI-generated previews to explore visual ideas, compare approaches and plan shots before committing to production. These are working references for making decisions, not finished campaign assets.
What we can explore
We agree on the questions the previews need to answer, then focus the exploration on those decisions.
Visual approaches
Compare options for styling, lighting, colour and setting to establish the look you want to pursue.
Shots and composition
Explore framing, camera angles and the placement of people or products before creating the final work.
Sequence and flow
Map how a series of images or video shots could fit together, using preview frames to clarify the intended progression.
Option A — light
Option B — crop
Option C — setting
What you receive
A set of selected AI-generated preview frames, with concise notes explaining the agreed direction and the decisions they support. The number and type of previews are agreed around your brief.
Previews communicate intent. They do not guarantee exact product details, physical feasibility or an identical result in final production. Finished images, videos and production execution are scoped separately.
On its own or within Campaign Direction
AI Pre-Production can be scoped as a standalone project when you already have a brief and need to explore the visual approach. Within Campaign Direction, we use it where useful to help develop and agree on the campaign direction. The extent of that exploration is agreed in the project scope.
How it works
1. Define the question
We agree on the brief, the decisions you need to make and what the previews should explore.
2. Explore and compare
We create and review visual options, focusing on the differences that matter for your project.
3. Capture the direction
We organise the selected previews and notes into a clear reference for the next stage of production.
Have an idea you want to test?
Tell us what you’re planning and which decisions you need help making.