Brand Visual Direction
A consistent look. Clear guidance for creating.
We define how your brand looks across imagery, colour, typography and everyday content. Starting with a Brand Clarity Session, we bring the agreed direction into practical Brand Visual Guidelines that you and your collaborators can use.
Your Brand Visual Guidelines
A digital reference document that records your agreed visual direction, with examples and guidance for applying it.
1. Visual foundations
A summary of your audience, brand character and the impression your visuals need to create, informed by the Brand Clarity Session.
2. Imagery direction
Guidance for choosing and creating images, including subject matter, lighting, colour, composition and styling.
3. Colour and typography
An agreed colour palette and guidance on type styles and hierarchy, working with any existing brand assets and requirements.
4. Everyday application
Examples and practical do’s and don’ts for applying the direction to website imagery, social content and marketing materials.
Start with brand clarity
The Brand Clarity Session is the first stage of this service. We discuss your business, audience, message and existing visuals, then use what we learn to shape the visual direction.
Scope and handover
Brand direction and campaign direction
These guidelines establish a visual approach you can reuse across your brand. Developing the concept, shot plan and rollout for an individual launch or campaign is a separate Campaign Direction project.
What this service covers
This service defines visual direction and documents how to apply it. It does not include logo design, a complete brand identity design package, finished packaging artwork, website design or finished image and video production.
What you receive and how it stays current
You receive a digital Brand Visual Guidelines document to use and share with your team or creative collaborators. After handover, you keep and use the document as your reference. Future updates or ongoing creative support are agreed separately.
How it works
1. Clarify the brand
We begin with the Brand Clarity Session to understand your business, audience, message and what your visuals need to communicate.
2. Agree the visual direction
We develop and refine the imagery approach, colour palette and typography guidance, building on any existing brand assets.
3. Prepare your guidelines
We bring the agreed direction, examples and practical guidance into your Brand Visual Guidelines for you and your collaborators to use.
Ready for a more consistent brand?
Tell us about your business, what you already have and where your visuals feel disconnected.